What is the most that anyone has spent on publicizing a book that is yet to be written? No idea? How about $2.2 billion?
When Greg Smith wrote his Goldman Sachs and the muppets NYT OpEd, the resulting bad publicity cost Goldman Sachs a drop of $2.2 billion dollars in market cap.
Take a look at DealBook’s book deal report.
I am thinking it would have been better for GS if they had given Smith a cool billion dollars to go play around with as long as he did not besmirch GS’ good name.
It’s just a thought, you know. It probably does not work like that. But what do I know I am not even as smart as a Muppet!